Holiday, Spaliday: 5 Tips To Turbo Charge Your Jewelry Sales November 5, 2017 – Posted in: Uncategorized
As you already know, It’s always important to keep your retail displays stocked and sparkling with fresh jewelry and spa goodies for guests, especially during the holidays. Below are our 5 tips to turbo charge your jewelry sales.
1. MERCHANDISE LIKE FIFTH AVE.
One of the best parts about living in NYC was walking down Fifth Avenue and standing in awe of each luxury retailer’s window displays. A disheveled jewelry arrangement screams carelessness and uninviting. Make sure all necklaces are correctly layered (reference line sheets to show how necklaces are featured), make sure earrings are hanging properly and that bracelets are neatly stacked on a bracelet bar. Jewelry that is tossed all over a table without any effort to style looks inexpensive, thoughtless, and irrelevant. A few minutes spent after any guest peruses the jewelry counter or table makes a dramatic impact on the next guest.
2. KNOW YOUR AUDIENCE
Does your guest seem drawn to a particular color or style? Perhaps you notice that they are wearing a long necklace or multiple short, layered necklaces. Educate the front desk to pay attention to the details of your guests:
• Are they wearing a color or style that lends itself to a particular gemstone?
• Are they wearing bold earrings (or were they when they came in)?
• Did they mention they are having a spa day for their birthday? Mention the bracelet which speaks to what your guest just said…a ‘SANTA MARIA’ Zodiac bracelet (available only by wholesale) to celebrate her birth month.
Encourage your team to pick up on the details at reception to recommend the most appealing pieces of jewelry to align with their style. Every spa check in and check out is an opportunity to make a personal recommendation and provide a custom experience.
3. PITCH COMPLIMENTARY PRODUCTS
If a guest is selecting essential oils, suggest one of the best-selling THALASSO and MINI THALASSO Bracelets to accompany that purchase for themselves and as gifts. Essential oils go hand-in-hand with Chelsea Bond Jewelry aromatherapy bracelets and it’s a great opportunity for an upsell and to enhance their retail experience.
4. CREATE YOUR OWN DAILY SPA FASHION SHOW
Your aestheticians, therapists and make up artists can provide an incredible opportunity to highlight a true fashion show, without overtly doing so. Sparkling druzies from a pair of earrings which are catching the light as a guest’s makeup is being applied are a subtle, yet impactful way to put jewelry in the forefront of their mind. Make sure you always have multiples of each piece so when the guests ask where the make up artist found those special earrings, you simply tell the front desk to put a pair aside for your guest upon checkout. A separate order should always be placed at the time of order submission, so your team can receive jewelry at a wholesale price and proudly wear them in the spa, without cycling those pieces into the displays and constantly having to take inventory.
5. INCENTIVIZE YOUR TEAM
Let’s face it. There’s nothing quite like a sales contest. It motivates a team and when there’s a tangible prize to win, it encourages healthy competition all the while, increasing jewelry sales. Chelsea Bond Jewelry offers a quarterly sales contest which provides a piece of jewelry, each quarter to the highest selling team member. We simply require Spa Directors or Retail Directors to email the name of the person with the most sales and the special piece of jewelry is shipped to the recipient.
I hope these tips have you feeling energized and excited to have your jewelry fly off the shelves this holiday season. These tips can be utilized year-round to increase retail sales and keep your teams motivated!
Interested in becoming a Chelsea Bond Jewelry Retail Partner? Simply fill out this contact form to apply and receive a response within 24 hours.
