QUICK START GUIDE: How to Curate Your First Chelsea Bond Jewelry Order August 2, 2022 – Posted in: Blog, Uncategorized
You did it. You’ve paged through the CHELSEA BOND JEWELRY line sheets, have your order form pulled up, and now you’re wondering where in the world to begin?
After years of working with Directors and Buyers of Spas, Resorts, and Gift Shops, I’ve put together some of the most frequently asked questions to help make the ordering process not only clear but actually enjoyable! Let’s get started:
How to Curate Your First Chelsea Bond Jewelry Order
REQUEST AN ORDER OF BEST-SELLERS (AKA THE DONE-FOR-YOU ORDER)
If you’d like to bypass a few steps, this is the absolute best place to start. You can feel free to request an order of best-sellers, tailored to your budget. This offers expert knowledge of what has historically sold based on category and style.
CURRENT LINE SHEETS (PDF CATALOG) AND (EXCEL) ORDER FORM
Make sure you’re referring to the current line sheets. We may have changes in availability, additional color stories that have launched, or other important details found in the monthly update. If you do not have line sheets that reflect the current month, simply email email@example.com and ask for the current line sheets and order form prior to submitting you order. Please note that our website does not reflect important wholesale information about styles, colors, and availability. Always refer to our line sheets for up-to-date information.
ENVISION WHAT WILL CATCH THE ATTENTION OF YOUR CURRENT CLIENTS/GUESTS
Are you paying careful attention to see the details of what jewelry guests are wearing when they come in? Do you usually see them wearing stacked bracelets or bangles? Multiple layered necklaces paired with subtle earrings? Are your clients coming in looking for ready-to-gift jewelry with beautiful packaging? Seeing what people are doing to enhance their outfits can help you envision what you’d like to place right in front of them when they’re shopping. There’s nothing like beautiful, meaningful jewelry to add a healthy boost to your retail revenue!
BUDGET TIME FOR HANDCRAFTED PRODUCTION OF YOUR ORDER
In our experience, vendor paperwork can take anywhere from 30-60 days to process with a hotel (this is from the hotel’s side). Please budget the necessary time it may take for your internal process to get the account set up, along with the 5-7 week handcrafted production timeline (M-F excluding National Holidays). These timelines can work in tandem (make your selections for your order while our paperwork is being processed with your team), so when the account is set up on your side, your order is ready to schedule for handcrafted production. Timelines may affect the availability of items, so it’s very important to curate your ideal order as soon as possible.
REQUEST OUR PRODUCT + BRAND TRAINING PRESENTATION
DISPLAY. DISPLAY. DISPLAY. It’s as important as the jewelry itself. Making sure your presentation is aligned with the brand messaging in a clear and effective way will surely help you boost sales. Unsure of how to display in a clean and uncluttered way?
Our CHELSEA BOND JEWELRY: Product + Brand Training Presentation is available in a pdf as well as a video to share with the team! In these materials, we discuss the best way to set up your new collection (we request all CBJ to be displayed together and not mixed in with other lines). This is an important part of our brand story to help clearly communicate the story to your clients as our jewelry is a mix and match style. This allows guests to visit time and time again and always be able to build onto their existing CBJ collection!
Please note that we include a Brand Sign as well as collection-specific Point of Sale signage. We can provide links to recommended displays for your space as well.