How do you make your clients feel excited about their experience with you once they’re out the door (or off of a Zoom call)? Ready to uplevel your brand with a beautiful and wearable reminder?
Find out how our luxury retail partners are doing it with brand jewelry, and how you can too.
The inspiration behind my custom branded logo jewelry is simple. I strive to support you, your brand, and your business to crystallize the memory of your product or service and keep them coming back for more. For instance, do you remember a time when you purchased something but couldn’t remember where it was from? Maybe you even wanted to order the same one for a friend, however no luck. You simply couldn’t remember where it was from, therefore, you didn’t order another. In other words, it is a missed opportunity.
Is brand jewelry right for your business?
Brand jewelry with your personal logo is great fit for:
- Spa/Resort retail
- Amenity gifts
- Loyalty gifts
- New program sign-ups
- Thank you gifts
I’ll start by giving you two scenarios. After that, I’ll give real-life examples of what luxury spas have added to bridge the gap between a one-time experience and one that lasts a lifetime:
Scenario #1
Valentina just experienced the best massage she has ever had at a spa that she has been excited to visit for months. After weeks of high-pressure projects and taking care of her family, she is finally relaxed and ready to take on the day. She checks out with the spa front desk, walks out the door, and heads to her car. She immediately checks her email which is requesting an urgent call from one of her challenging clients. She rapidly calls back her client who is frustrated and ultimately, all of the relaxation that Valentina just experienced seemingly goes out the window.
Scenario #2
Valentina just experienced the best massage she has ever had at a spa that she has been excited to visit for months. After weeks of high-pressure projects and taking care of her family, she is finally relaxed and ready to take on the day. She checks out with the spa front desk which directs her to see a collection of sparkling gemstone jewelry. Each piece includes the spa’s logo. Valentina deeply connects to a bracelet with a crystal that speaks to her. She purchases it in addition to her service, walks out the door, and heads to her car. She immediately checks her email which is requesting an urgent call from one of her challenging clients. She peers down at her new bracelet and remembers the massage. She calls back her client who is frustrated, however, Valentina looks down at her bracelet and calmly responds to her client in a helpful and assertive way. As a result, the client does not affect Valentina’s blissful state of relaxation.
The ending to Valentina’s blissful experience in the first scenario occurred as soon as she checked her email, however in the second scenario, the positive experience continued well beyond after she left the spa. As a result, the bracelet combined with the memory of the experience creates an everlasting connection to the brand.
Above all, how do you crystallize a memory to last well beyond an appointment?
I have the privilege to work with some of the most incredibly beautiful hotels and spas around the world. As a result, I have the opportunity to connect to clients around the world, most of which I will never meet in-person. You have that ability too.
Firstly, branded jewelry with your logo holds sentimental meaning. Secondly, its presence extends well beyond a guest’s experience at a physical location or Zoom call to discuss your offerings.
The Four Seasons Philadelphia at Comcast Center
I was honored to create chakra bracelets and necklaces for The Spa at The Four Seasons Philadelphia at Comcast Center. Subsequently, these bracelets were included in their 2020 Holiday Gift Guide!
Each piece of jewelry connects with the theme of healing crystals that have been embedded into the walls of the spa. Along with theme alignment, each handcrafted bracelet includes a custom spa brand logo charm in gold or silver. Not only a wonderful retail item but moreover a thoughtful connection between brand and memory.
Salamander Spa at The Henderson
Likewise, as an addition to the existing collections of Chelsea Bond Jewelry available at The Henderson and Salamander Spa, I created 14k gold-filled and silver necklaces, earrings, and bracelets with the Salamander Spa logo. These pieces are now available in the beautiful Salamander Spa.
In conclusion, branded logo jewelry is a fabulous opportunity to connect with your clients well beyond a visit or an experience. Keep them coming back for more with an everlasting piece of jewelry.
